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Submit a request and we’ll clarify the objectives of the advertising campaign, offer solutions, and select the right influencers for the job
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Advertising projects with bloggers and celebrities

We will develop an effective influencer marketing strategy, devise a creative concept, and select the right influencers to advertise your brand on YouTube, Instagram, and TikTok

Advertising projects with bloggers and celebrities

We will develop an effective influencer marketing strategy, devise a creative concept, and select the right influencers to advertise your brand on YouTube, Instagram, and TikTok

We are Players, an advertising agency from Moscow. We have been working in influencer marketing since 2014.

We design and implement projects of any complexity with bloggers on Instagram, YouTube, TikTok, VKontakte, Telegram, podcasts, and other platforms.
From global strategy and creative platforms to video production and posting.

About us
years
on the market
7
completed projects
900+
team
members
45
If you are a blogger or their representative, click here

Players Team Agency

We design and produce advertising projects with influencers

Players Team Production

We shoot commercials, shows, and videos, and conduct online broadcasts

Case Studies

From Instagram posting to our global YouTube special project
Kagocel
Creating unique entertainment content that can grab the audience’s attention
The campaign’s unique coverage reached 6 million people
10 million views of video content on YouTube and social networks
Beeline
Spreading the word about the New Year promotion and engaging the audience
927 million views with the hashtag on TikTok per month
304,100 UGC per month
38% increase in tariff awareness
Vlad А4, Anriel, and other bloggers
#звонокивсёок
A web series featuring popular bloggers
Компания — призер Tagline Awards 2019
Danone
Increasing loyalty and brand awareness among the audience
1.4 million UGC in 6 days
41.5% ad recall
Clinique
Reaching a young audience and testing a new acquisition channel
31 million people reached on Likee per week
70,000 UGC per week
50,000 challenge participants
1.2 billion views with the hashtag on TikTok in 6 days
Star Wars
Attracting viewers to cinemas for the Star Wars Episode VII premiere
Cumulative coverage of 30 million people
400,000 channel subscribers
11 million views for announcement videos on bloggers’ channels
Coca-Cola
Promoting a new taste and attracting a music artist for a young audience
7.8 million views on YouTube
1.95 million views on Eldzhey’s Instagram account
TV commercial
Joint merch with an artist
Kagocel
Coming up with a song and shooting a video featuring a popular blogger
1.1 million views of the video
Radio airtime for the track
90% of the 32,000 respondents wanted to see the film’s premiere in the cinema
YouTube series featuring popular bloggers on a branded channel
The blogger’s Instagram post reached 1 million people
M.A.C
Filming a lipsync featuring popular bloggers and launching a UGC contest on social media
2.4 million views of the video on the brand's channel
1,268 competition entries featuring a mention of the brand;
KPI exceeded by 27%
7.1 million organic reach per month
Invictus
Continuing the #WhosTheGod global challenge in Russia and maintaining knowledge about the fragrance
780,000 site visitors
5 million views for the commercials
We came up with, produced, and shot 18 videos with 6 football players: Ivan Saprykin, Anton Emelin, Anton Shunin, Roman Shirokov, Artem Rebrov and Roman Shishkin
Samsung
Stimulating the sale of new gadgets with influencers
690,000 views for the commercial
450 gadgets were sold in 2 days
A video was shot for an advertising campaign using the song Kruzhit by MONATIK, for which we acquired the rights
71,500 visits to the special project website
Two offline workshops for subscribers with Nastya Ivleeva and Masha Minogarova
We came up with how it would work: Jan Topless announced a special box containing Samsung gadgets and one special gift (like a piece of meteorite)

Our clients

Comprehensive influencer marketing
We will develop a strategy for promoting a product or brand, come up with a creative concept, select suitable bloggers, organize management, and evaluate the results of the advertising campaign.

Optionally: we will shoot a commercial or show, run a live broadcast, launch a hashtag challenge on TikTok, create a podcast, etc.

All to achieve the best possible results and reach your set goals.


Submit a request for comprehensive influencer marketing

We will contact you, discuss objectives, propose solutions, and select the right influencers
By clicking on the "Submit" button, I consent to the processing of my personal data
Influencer marketing strategy
Research
— Product and audience assessment
— Brand niche analysis
— Competitive analysis

Planning
— Strategic positioning
— Influencer Matching Methods
— Definition of communication channels
— Efficiency measurement principle

The Product
— Recommendations according to your budget
— Timeline for the advertising campaign
— Identification of the necessary constraints


Submit a request for strategy development

We will contact you, discuss objectives, propose solutions, and select the right influencers
By clicking on the "Submit" button, I consent to the processing of my personal data
We will come up with a creative concept for an advertising campaign
The Concept
— The principle of communication with the audience
— Formulation of the overall idea and content

Creativity
— Adaptation of the idea to communication channels
— Making content specific with selected types of influencer


Submit a request for the development of a creative concept

We will contact you, discuss objectives and propose solutions
By clicking on the "Submit" button, I consent to the processing of my personal data
We will deal with the selection and management of influencers
Project management:
— Finding the right influencers
— Working with influencers
— Content production or production supervision
— Video content creation

Accounting:
— Process management
— Document flow

Evaluation of results:
— Assessment of KPI performance
— Measurement of quantitative and qualitative indicators
— Analytical report of campaign performance


Submit a request to find influencers

We will contact you, discuss objectives, propose solutions, and select the right influencers
By clicking on the "Submit" button, I consent to the processing of my personal data
We will shoot videos for an advertising campaign or do an online broadcast
We create content:
— Commercials
— Specialized projects featuring bloggers for YouTube and Instagram
— Music videos
— Videos for apps
— Multicam online broadcasts

Pre-production:
— Script development or revision
— Selection of directors and cameramen
— Drafting of director’s treatments
— Selection of locations and styles of acting roles
— Scenery construction
— Casting

Production:
— Shooting
— Backstage photos and videos

Post-production:
— Editing, color correction
— Graphics
— Sound design, creation of music tracks


Submit a request for production

We will contact you, discuss the project, offer ideas, and calculate an estimate
By clicking on the "Submit" button, I consent to the processing of my personal data
Projects on TikTok and Likee
Launch a hashtag challenge and create content for a brand account


Submit a request for the TikTok campaign

We will contact you, discuss objectives, propose solutions, and select the right influencers
By clicking on the "Submit" button, I consent to the processing of my personal data
We will design and record a podcast for your brand
This is for those who want to figure out if a brand needs a podcast, or have already decided to record one.

We will study the interests of your target audience, come up with an idea and format, draw up a content plan, select hosts, record a podcast, upload it to popular platforms, and help with promotion.


Submit a request for podcast production

We will contact you, discuss the project, offer ideas, and calculate an estimate
By clicking on the "Submit" button, I consent to the processing of my personal data
Educational workshops on influencer marketing
— Why a brand needs influencer marketing
— Where to start
— How to recruit influencers
— How to measure the effectiveness of an advertising campaign
— How to build relationships with influencers, etc.


Submit a request for consulting

We will contact you, discuss objectives and the format of training, and arrange an appointment
By clicking on the "Submit" button, I consent to the processing of my personal data
How to work with us if you are a blogger or their representative
At Players, we develop and implement projects with large brands every day, involving from one to one hundred bloggers. We also have our own label, within which we work with influencers on special terms.

We are open to cooperation with authors and their managers.

Get in touch if you want to:
— be part of our blogger database, which we refer to when preparing projects. It is important that you have a live audience on Instagram, TikTok, Telegram, or YouTube.
— find an advertiser for your YouTube show, blog, or video. We consider content with 50,000 views or more.
— delegate the processing of incoming advertising requests and the search for advertisers to us. We will discuss exclusive cooperation. Suitable for bloggers with a live audience on Instagram of at least 50,000 subscribers or at least 50,000 views on each YouTube video.

In the comments, tell us more about your blog, leave a link to it and a link to a screenshot with statistics on the age and gender of your audience, as well as screenshots of coverage/views.

Unfortunately, we cannot help you to start or grow your blog for free.


Submit an application to work with us

We will contact you and discuss possible partnership options
How would you like to collaborate with us?
Write about your blog and add link to it
Do you work on barter? (Content in exchange for brand products)
How to contact you? Choose a convenient option
By clicking on the "Submit" button, I consent to the processing of my personal data
Let’s talk about your project
Submit a request and we’ll clarify the objectives of the advertising campaign, offer solutions, and select the right influencers for the job
By clicking on the “Send request” button, I consent to the processing of my personal data
If you are a blogger or their representative, click here
© 2021. Players LCC. All rights reserved
hello@playersagency.ru
+7 (499) 394-64-37
Savelovsky City Business Center, 2k2 Novodmitrovskaya Street, Moscow
Knowledge, projects, backstage and team

Follow us

Contacts

© 2021. Players LCC. All rights reserved
hello@playersagency.ru
Savelovsky City Business Center, 2k2 Novodmitrovskaya Street, Moscow
Knowledge, projects, backstage and team

Follow us

Contacts

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