Advertising projects with bloggers and celebrities

We will develop an effective influencer marketing strategy, devise a creative concept, and select the right influencers to advertise your brand on YouTube, Instagram, and TikTok

Advertising projects with bloggers and celebrities

We will develop an effective influencer marketing strategy, devise a creative concept, and select the right influencers to advertise your brand on YouTube, Instagram, and TikTok

We are Players, an advertising agency from Moscow. We have been working in influencer marketing since 2014.

We design and implement projects of any complexity with bloggers on Instagram, YouTube, TikTok, VKontakte, Telegram, podcasts, and other platforms.
From global strategy and creative platforms to video production and posting.

About us
years
on the market
7
completed projects
900+
team
members
45
Services
We specialize in working with bloggers
We do everything on a turnkey basis: strategy, creativity, blogger management, and analytics
Understand how to position a brand through bloggers
We will come up with ideas for advertising your brand through bloggers
We will select bloggers and organize management
Launch a hashtag challenge and create content for a brand account
We will conduct an audit and a workshop for your team or speak at the event
We shoot commercials, shows, and videos, and conduct live broadcasts
We will come up with an idea and organize podcast recording and promotion
If you are a blogger or their representative, click here

Players Team Agency

We design and produce advertising projects with influencers

Players Team Production

We shoot commercials, shows, and videos, and conduct online broadcasts

Case Studies

From Instagram posting to our global YouTube special project
Kagocel
Creating unique entertainment content that can grab the audience’s attention
The campaign’s unique coverage reached 6 million people
10 million views of video content on YouTube and social networks
Beeline
Spreading the word about the New Year promotion and engaging the audience
927 million views with the hashtag on TikTok per month
304,100 UGC per month
38% increase in tariff awareness
Vlad А4, Anriel, and other bloggers
#звонокивсёок
A web series featuring popular bloggers
Компания — призер Tagline Awards 2019
Danone
Increasing loyalty and brand awareness among the audience
1.4 million UGC in 6 days
41.5% ad recall
Clinique
Reaching a young audience and testing a new acquisition channel
31 million people reached on Likee per week
70,000 UGC per week
50,000 challenge participants
1.2 billion views with the hashtag on TikTok in 6 days
Star Wars
Attracting viewers to cinemas for the Star Wars Episode VII premiere
Cumulative coverage of 30 million people
400,000 channel subscribers
11 million views for announcement videos on bloggers’ channels
Coca-Cola
Promoting a new taste and attracting a music artist for a young audience
7.8 million views on YouTube
1.95 million views on Eldzhey’s Instagram account
TV commercial
Joint merch with an artist
Kagocel
Coming up with a song and shooting a video featuring a popular blogger
1.1 million views of the video
Radio airtime for the track
90% of the 32,000 respondents wanted to see the film’s premiere in the cinema
YouTube series featuring popular bloggers on a branded channel
The blogger’s Instagram post reached 1 million people
M.A.C
Filming a lipsync featuring popular bloggers and launching a UGC contest on social media
2.4 million views of the video on the brand's channel
1,268 competition entries featuring a mention of the brand;
KPI exceeded by 27%
7.1 million organic reach per month
Invictus
Continuing the #WhosTheGod global challenge in Russia and maintaining knowledge about the fragrance
780,000 site visitors
5 million views for the commercials
We came up with, produced, and shot 18 videos with 6 football players: Ivan Saprykin, Anton Emelin, Anton Shunin, Roman Shirokov, Artem Rebrov and Roman Shishkin
Samsung
Stimulating the sale of new gadgets with influencers
690,000 views for the commercial
450 gadgets were sold in 2 days
A video was shot for an advertising campaign using the song Kruzhit by MONATIK, for which we acquired the rights
71,500 visits to the special project website
Two offline workshops for subscribers with Nastya Ivleeva and Masha Minogarova
We came up with how it would work: Jan Topless announced a special box containing Samsung gadgets and one special gift (like a piece of meteorite)

Our clients

Let’s talk about your project
Submit a request and we’ll clarify the objectives of the advertising campaign, offer solutions, and select the right influencers for the job
By clicking on the “Send request” button, I consent to the processing of my personal data
If you are a blogger or their representative, click here
© 2021. Players LCC. All rights reserved
hello@playersagency.ru
+7 (499) 394-64-37
Savelovsky City Business Center, 2k2 Novodmitrovskaya Street, Moscow
Knowledge, projects, backstage and team

Follow us

Contacts

© 2021. Players LCC. All rights reserved
hello@playersagency.ru
Savelovsky City Business Center, 2k2 Novodmitrovskaya Street, Moscow
Knowledge, projects, backstage and team

Follow us

Contacts

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